Radio Advertising
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Carroll Trosclair
Radio Audience and Advertising
Radio Advertising Bureau reports both local and national ad revenue down from 2007 despite more listeners. But industry is holding its own against iPod music competiton. more...
2008 Radio Advertising Outlook
New technology and political campaigns promise to make 2008 an exciting year for the radio advertising business. more...
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contributing articles
Radio Advertising
Writing Effective Radio Ad Copy
By: Rik Ferrell
Want to compose better ad copy? These six steps come from industry pros who've worked for media giants like CBS Radio and will help you be a more effective copywriter. more...
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